Debunking Common Misconceptions About the Rhode Acquisition

Two big pieces of news this last week, and of course we’re covering what many would consider the headline of the year: Rhode was acquired by e.l.f. Beauty ahead of its third birthday. In a year when M&A has been relatively quiet (we didn’t forget you, Touchland!), this sent waves throughout the entire internet. And everyone has thoughts or at the very least questions, so we’re detailing what’s actually happening now that Rhode is officially e.l.f. Property. Then, we discuss Tower 28’s new sunscreen. We both personally love it, but the marketing of it as a universal tint with no white cast has been heavily criticized from those with deep and dark skin tones. We ruminate on why the sunscreen launch has triggered such a response when many brands have launched with the same marketing with similar products.