Will They Survive? Ranking the Health of Celebrity Beauty Brands

It’s finally here: the long-awaited Celebrity Beauty State of the Union. We’re providing wellness checks on everyone’s new favorite cash grab! In all seriousness, celebrity beauty isn’t going anywhere: it’s lucrative — there’s a high chance you have at least one celebrity brand in your stash or at least was put on a waitlist for one. So which brands are thriving? Which won’t be around in 5 years? Which make zero sense? Which are surprisingly popular? We have our thoughts but want to hear yours.