How Annie Lawless's Auotoimmune Diagnoses Lead her to Create Two Beloved Brands
Annie Lawless has created not one but two explosive brands in her career, including Lawless, a fan-favorite Sephora-exclusive cosmetics line. Annie’s untraditional foray into the beauty industry perhaps gives her a leg-up on her competitors — she went from selling in a prestige grocery stores to creating makeup.
Annie details how her career was heavily influenced by the automimmune diseases she was diagnosed with as a child, and how that lead her to create a brand that could compete with the high-end legacy brands that were free of traditional ingredients she was looking to avoid.
Listen to how Annie grew her first business — sold it — and what types of performance -based ingredients set Lawless apart.
KIKI HEALTH | Organic Spirulina Powder
KAYO BODY CARE | Skin Perfect Collagen Powder
SHORE MAGIC | Premium Marine Collagen Powder
BIOLOGIQUE RECHERCHE | Lotion P50 1970
BIOLOGIQUE RECHERCHE | Lotion P50V 1970
MAKE UP FOR EVER | Ultra HD Setting Powder Puff
E.L.F. COSMETICS | Halo Glow Powder Puff
BEAUTYBLENDER | Power Pocket Puff Dual Sided Powder Puff
SHU UEMURA | Ultimate Reset Shampoo
SHU UEMURA | Ultimate Reset Conditioner
SHU UEMURA | Ultimate Reset Duo Hair Serum
DOLCE GLOW | Gradual Self-Tanning Lotion
DOLCE GLOW | Lusso Self-Tanning Mousse In Medium To Dark
DOLCE GLOW | Self Tanning Mist
BIOLOGIQUE RECHERCHE | Sérum Yall 02
LAWLESS | Forget The Filler Lip Plumping Line Smoothing Gloss
LAWLESS | Forget The Filler Overnight Lip Plumping Mask
LAWLESS | Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm
LAWLESS | Forget The Filler Definer Lip Liner
LAWLESS | Mini Forget The Filler Lip Plumper Line Smoothing Gloss
LAWLESS | Forget The Filler Lip Plumping Line Smoothing Gloss - Juicy Watermelon