How to Effectively Launch a Celebrity Beauty Brand (IOHO)
Celebrity beauty brands are the new "clean." They aren't going anywhere, so why not discuss the best path for success? We realize we may not have *many* (if any) celebrity beauty brand founders as listeners, but still, we're pulling back the curtain on what happens during brand launches — and why we may not always be on a brand's "good side."
But first: Kirbie is raving about a new self-tanning face moisturizer that leaves her skin sunkissed and melasma less prominent, a popular influencer brand is shutting its doors forever in April, Pat McGrath is a real DOLL, and — but of course — three celebrity brands launched in @Sephora last week. We break it all down in today's news ep!
Shop everything mentioned in this episode here
Canopy Humidifier
Tan-Luxe the Crème Gradual Self-Tanning Face Moisturizer
Tan-Luxe Super Glow Hyaluronic Self-Tan Serum
Tan-Luxe Super Glow Body Hyaluronic Self-Tan Serum
Gentle Micellar Antioxidant Cleanser the Outset
Firming Vegan Collagen Prep Serum the Outset
Nourishing Squalane Daily Moisturizer the Outset
Isle Glow Face Lotion Spf 45 – Cay Skin
Universal Mineral Face Lotion Spf 55 – Cay Skin
Eye See in Color – Gxve Beauty
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