Is the 10-Step K-Beauty Routine Totally Made Up?

Welcome to Beauty Court. Today, we're playing listener voicemails regarding a question we posed at the end of episode 248: do founder stories influence you to buy a product? Alternatively, if a founder's beliefs don't agree with yours, if the product is good — do you care? This week we also celebrate National Liptick Day and there's major sales going down at Ulta Beauty.

Twitter has been abuzz with the reveal that the 10-step K-Beauty routine may not be a thing Koreans *actually* do. So how did this "trend" get blown out of proportion? And finally, there's another celebrity beauty scandal: did Treslucé Beauty copy their brand identity from Araceli Beauty? Kirbie and Sara break down everything you need to know so you can decide for yourself.

Shop everything mentioned in this video here

Nyx Professional Makeup Shine Loud High Shine Liquid Lip Color

Colourpop Lippie Stix

Vacation Classic Lotion Spf 30

Vacation "Vacation" by Vacation Eau De Toilette

Vacation Classic Spray Spf 30

Vacation Chardonnay Oil Spf 30

Vacation Mineral Lotion Spf 30

Frank Body Lip Scrub

Daily Concepts Daily Lip Scrubber

Lano Lip Water

Araceli Beauty Ojos Perfectos Liquid Eyeliner